The person behind the room
Sarah Pirie-Nally, founder of B*tches Who AI.
Sarah founded B*tches Who AI to create a human-first live coaching community for women navigating AI. A place to bring the real question, learn alongside others, and keep human judgment at the centre.
Visit Sarah's websiteA career shaped by change
Human insight. At scale.
Leadership
Former Chief Design Officer, ASB Bank
Transformation
$700M+ in transformation
Perspective
Spoken on six continents
Beyond the job title
A point of view earned in practice.
01
Seven-time author
Author
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TITAN Women in Business 2025, Gold
Recognition
03
Spoken on six continents
Global perspective
Why this community exists
The tool changed. Taste still matters.
B*tches Who AI is built around a simple idea: AI should extend what people can reach, not replace the people doing the reaching. Sarah's community puts live coaching, practical questions and human judgment in the same room.
More about Sarah Pirie-Nally