Live coaching community
The coaching community for women navigating AI in real time.
Are you ready to make AI work for you?
Live coaching on your real questions, using the tools as they are this week. Not a static course. Not a 100-video backlog you'll never finish.
AI training for the women on your team
A$2,997 inc GST per seat per year
Browse everything
Live coaching communityOngoing membershipA$57.63/weekSee pricing Bring the question.
Curious women change everything
- 1 Economic Agency: I can earn, own, negotiate and make financial choices.
- 2 Technological Agency: I can use AI rather than have AI happen to me.
- 3 Time Agency: I decide where my finite attention and energy go.
- 4 Career Agency: I can evolve, leave, lead, reinvent and choose again.
- 5 Creative Agency: I can make, express, experiment and trust my ideas.
- 6 Intellectual Agency: I can think for myself, question things and change my mind.
- 7 Relational Agency: I can belong without abandoning myself.
- 8 Identity Agency: I decide who I am becoming.
Eight legs of agency
1 Economic Agency: I can earn, own, negotiate and make financial choices.
- 01Learn
- 02Apply
- 03Create
- 04Earn
- 05Lead
- 06Own
01 / How it works
The tools change weekly. So we meet live.
Most AI education goes stale before you press play. B*tches Who AI is built the other way round: you bring what's in front of you, a coach works it through with you, and the room learns from it together.
This is
Live coaching
A live room for context, coaching and shared experimentation.
Real questions
Bring the question that is actually in front of you.
Current tools
Make sense of what matters now, with human judgment at the centre.
This is not
- A static course
- A 100-video backlog
- Hype, jargon or productivity theatre
02 / The pathway
Learn → Apply → Create
→ Earn → Lead → Own
The sequence is a direction, not a promise. Make one useful move, then build from there.
- 01
Learn
Get oriented. Plain-English coaching on what the tools actually do, and which ones matter for you.
- 02
Apply
Bring the real task from your week. Work it through live, with people who've hit the same wall.
- 03
Create
Make the thing: the workflow, the content, the prototype you keep explaining to people.
- 04
Earn
Explore where useful capability can create value, without treating the sequence as a promise.
- 05
Lead
Keep human judgment close while you shape how AI is used around you.
- 06
Own
Your stack, your judgement, your voice. Agency, not dependency.
03 / Live masterclass / 500+ attendees so far
Come see how the room works.
The fastest way to feel the difference between watching AI content and being coached through it, live.
- Date
- Coming soon
- Time
- 10:30am AEDT
- Ticket
- A$299
- Members
- Free
Sarah on stage / 1:55
Sarah on stage
Watch a short clip of Sarah Pirie-Nally presenting live.
The community
What members say
Inside the community
Inside the Circle community
A private place to keep learning between live sessions.
Inside B*tches Who AI
What you get
The B*tches Who AI tee
The private Circle community
Live Zoom sessions with Sarah
04 / The Eight Legs of Agency
More reach. Still you at the centre.
Our octopus is the reminder: AI should extend what you can reach, not replace the brain doing the reaching. Plan, create, write, analyse, automate. All you.
The tool changed. Taste still matters.
05 / Meet Pip
Your concierge, on the doorstep.
Not sure yet? Ask Pip about the community, onboarding, Wonder Stack, or whether that paid AI tier is worth it. Look for the "Ask Pip" button in the corner.
Ask
Think
Apply
06 / Founding membership
More women in the room, please.
Explore the special founding offer in our pop-up, or join Standard Annual at A$2,997 inc GST a year. Masterclasses are free for members. B*tches Who AI is operated by Sarah Pirie-Nally.
Do you identify as a b*tch? This is for you.